How Caliwater Turned a Supply Chain Crisis Into a Smarter Forecasting Strategy
Annie Anthony, Director of Operations at Caliwater, joined Omnifold’s CMO Garrett Long on the Innovation Stage at CSCMP’s Edge conference in 2025.
During the discussion, Annie shared her journey to change Caliwater’s planning process from spreadsheet chaos to an AI-powered growth engine. Listen in and hear some of her greatest challenges and where they are headed after partnering with Omnifold. Just a few of the (sometimes gory) details she shared before they adopted Omnifold:
How Annie inherited an 80-tab spreadsheet, 18 months of inventory on hand, and a lot of cash tied up in product that wasn't moving. The company was forecasting on a 90-day cycle, but the tools weren't keeping up with the business.
What happened when a major national retailer launch, one expected to span 33,000 stores, was scaled back to small regional pockets. Caliwater had already produced for the full launch, but no place to put it
How a 400% demand surge in summer broke production planning
And some highlights of how she works once adopting Omnifold:
Planning a major retailer launch, with just 3 days notice
Accurately forecasting new retailers and SKUs, with little to no historical data
Shortening her planning cycle (90-day forecast) from weeks to hours
Watch the full conversation from CSCMP EDGE 2025 on the Omnifold YouTube channel.